YELLOW SPRINGS SENIOR CENTER

Strategic Plan

Yellow Springs Senior Citizens, Inc.
Strategic Plan 2022–2024
Adopted by the Board of Trustees June 2022
 
FINANCE GOAL: Secure financial resources to meet current and emerging organizational needs.
Goal Strategy:  Yellow Springs Senior Center will:
Ensure that there is a comprehensive giving campaign that includes solicitation and stewardship of donors from a wide spectrum and provides those donors with multiple ways in which to contribute funds.

• Ensure that the funds entrusted by the public for use in meeting the needs of seniors are safeguarded.
• Advocate for annual support from village and township governments by persuading them to include senior services in their budgets.
• Research and pursue the availability of continuing support for overall operations and specific programs form public and private sources, including foundations, and corporate sponsorships.
• Develop and maintain a business recovery plan that can be utilized in the event of a catastrophe or other event that may diminish the business aspects of the Senior Center.

 
MEMBERSHIP GOAL:  Ensure a connected and engaged membership
Goal Strategy: Yellow Springs Senior Center will:

• Maintain membership among individuals 55 or over in Yellow Springs and Miami Township.
• Maintain a computer database of members and potential members in accordance with privacy laws and procedures.
• Maintain a computer database of members’ participation in Senior Center activities, including number of collaborations, collaborative groups, and neighborhood networking measures.
• Survey the community to determine demographics of who is being served.
• Pursue opportunities for members to volunteer in the community and at the Center to meet interests and availability.

 
PROGRAM GOAL: Ensure participation in programs and activities of members and other interested individuals and groups.
Goal Strategy: Yellow Springs Senior Center will:

• Develop programs, classes and activities that assist elders in remaining self-reliant and active in the community
• Implement a plan for the ongoing professional development of staff members.
• Maintain competitive pay rates and benefits for staff members.
• Maintain programs in accordance with Greene County Council on Aging requirements and expectations
• Provide ways for wider community engagement (from home/online).
• Develop business recovery plans and a dissolution plan.

 
VISIBILITY GOAL: Raise awareness of the important role of the organization in the community.
Goal Strategy: Yellow Springs Senior Center will:

• Develop and implement brand management strategies to increase visibility in Yellow Springs and Miami Township.
• Develop and implement advocacy strategies to raise awareness of the organization among all demographics in the community.
• Celebrate seniors through publicity and community-wide events, especially leading to news stories.

 
STRUCTURE/INFRASTRUCTURE GOAL:  Maintain and maximize the use of the current facility and explore alternatives for meeting the need for additional space.
Goal Strategy: Yellow Springs Senior Center will:

• Continue with a plan to repair and maintain the structure and infrastructure of the current facility including information technology.
• Develop a plan to share space with other entities in the village or township.
• Develop information technology backup and recovery plans.